Yenu is an online resource of videos, articles, and interviews from all types of climbers.
In collaboration with founder Alice Sun and fellow designer Frankie Kuo, the project first started as "The Wild Ones", a community to showcase the diversity of women in outdoors. We chose to play with the letter "W" and it's ties with "Wild" and "Women".
Yenu came about the desire to be more of an inclusive group beyond the confines of one gender, and in celebration of diversity in all its forms. We created a logo that both reflects the origin of "The Wild Ones" and the new direction.